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Royal Lakes
A company profile and corporate identity that present Royal Lakes as a calm, green place to live, with lifestyle storytelling in place of a sales pitch.
- Client
- Royal Lakes
- Services
- Company profile, corporate identity, brand guidelines
- Studio
- Branding & creative
- Published
- Apr 2026
The approach
The design takes a minimalist route: Royal Blue and Cool Grey on generous white space. Blue carries trust and authority, while grey brings a modern elegance and echoes the calm of the project’s water features.
The profile leads with the project’s strongest point: 85% of its area is landscaped or green.
The system
Brand guidelines keep every touchpoint consistent, and the content strategy focuses on lifestyle stories rather than hard selling.
(01)Gallery
(02)Palette
Colour system.
Royal blue#1F3C88 · Trust and authority
Cool grey#A7AFB8 · Modern calm
White#FFFFFF · Space to breathe
